BNet Radio - Online Streaming Marketing
September
4, 1999
– Broadcast Net, a leading supplier of
online informational services to the broadcast industry, today announced that its new
online radio station, BNetRadio, (www.bnetradio.com) is now webcasting live on the
Internet. BNetRadio, streams proven musical
programming and relevant commercials to the broadcast industry niche target market.
Houston
-
BNetRadio, on the bleeding edge of online
marketing, has begun broadcasting its niche market stream over the Internet to target the
professional radio and television broadcast industry. BNetRadio brings popular musical entertainment
coupled with industry-specific information and relevant commercial advertising of
particular interest to radio and television professionals. BNetRadio utilizes Internet niche streaming, a
revolutionary online marketing concept that streams advertising and programming over the
Internet toward specific market targets. Recent developments in Internet technology have
made quality Internet radio broadcasting possible and are enabling the realization of the
niche stream concept.
The
BNetRadio format includes a solid mix of
current and oldies pop rock favorites with proven marketing appeal. Commercials are
professionally produced and of quality comparable to higher-end radio and television
media. Commercials and nonmusical programming features information about equipment,
services, legislation concerning broadcasting, and other information useful to broadcast
professionals. Using state-of-the-art software and equipment in its 100% digital studio, BNetRadio streams its broadcast with the popular
MP3 encoding technique, using the Audioactive real time encoder/server and Microsoft Media
streaming software. Several bandwidth providers mirror the stream making it possible to be
heard by several thousand simultaneous listeners.
BNetRadio builds on the name recognition of its
parent, Broadcast Net, a popular website used
extensively by the broadcast industry. Broadcast
Net hosts websites and promotes links to professional broadcast organizations,
manufacturers, and related services providers through it’s broadcast industry
“portal”, widely accessed by industry professionals.
BNetRadio has reached partnering agreements with
some of the top names in the broadcast industry. Partners and their contributions include
the following:
| Telos Systems | Audio processor, MP3 streaming encoder |
| Audio Science | Computer
audio card |
| Radio Systems | Audio/Digital
patching |
| Logitek | Digital
console |
| Scott Studios | Radio
station automation software |
| Music 1 Software | Music
scheduling software |
| Halland Broadcast Services | Digitally
reproduced music library |
| Broadcast Data Service | Traffic and Billing software |
| KenR, Inc. | Station
Image Jingles |
| Sonic Foundry | Media Software Solutions |
Broadcast
Net
(www.broadcast.net) has been providing information
and services to the broadcast industry on the Internet for over four years, is a
subsidiary of BNet, Inc.
For
Further Information Contact:
Dave
Biondi, President
BNet,
Inc.
1110
Hackney
Houston,
Texas 77023
Toll
Free: 800-552-4053 (US & Canada)
Phone:
713-926-2209
Fax:
713-926-2684
dbiondi@broadcast.net
URL:
http://www.bnetradio.com